2.5 C
New York
Saturday, January 28, 2023

Where to Find Data for Your Storytelling Content


Would you want to take your content material advertising to the subsequent degree?

Using information in your content material advertising is what’s going to assist.

As the identify suggests, data-driven storytelling is creating tales primarily based on information.

Why Use Data for Storytelling?

There are two closely interconnected causes right here:

  • Data makes tales extra reliable
  • Storytelling makes information simpler to perceive and relate to.

In brief, that’s the right match proper there: Data helps affect how individuals understand a subject. Stories are how we assist numbers make sense.

A narrative helps entrepreneurs talk advanced concepts and speed up the decision-making course of for choice makers.

Data makes tales share-worthy and link-worthy.

With all of that in thoughts, data-driven storytelling may also help increase the efficiency of lots of your present advertising techniques:

  • Link constructing (nearly any type of information is understood to appeal to hyperlinks, particularly if it’s packages as a narrative)
  • Viral advertising (information informed as a narrative drives individuals to uncover theories and ideas they’ve by no means considered beforehand, so they’re seemingly to share it round)
  • Sales (thanks to its skill to simplify and therefore speed up the choice making course of)

How to Create a Good Data-Driven Story

There are three key components that make story:

  • It wants to be related
  • It wants to use good visuals
  • It wants to be clear and relatable

Now, add information to that equation. 

As it sounds fairly imprecise, let’s have a look at one good instance of all of that achieved completely ingeniously. Meet the “Examining Inequality” report from Bill & Melinda Gates Foundation. The report examines how persons are truly born unequal, visualizing how for somebody born in a poor nation getting to a wholesome, high quality life requires overcoming “hurdle after hurdle after hurdle.”

Examining Inequality

The report makes use of publicly accessible information to inform a narrative of a lady born within the Sahel, one of many poorest areas on the earth, and the way it takes it longer for her to obtain what individuals within the United States could take for granted.

The trick is, all of us knew that already however the way in which this story is constructed makes it eye-opening. By the time we’re achieved studying and searching on the visuals, we’re saying to ourselves, “This shouldn’t be like this!”

The report closes with one other convincing half: How the inspiration is making a distinction (and how one can assist as effectively).

drive action with data

This is one other set of knowledge that makes an ideal conclusion and drives motion.

That’s precisely the purpose of data-driven storytelling: Data brings up factors to base your story on, after which information supplies options to drive motion from the readers. This specific story accomplishes every thing, from driving conversions (donations) to attracting hyperlinks and shares.

Data-driven tales could be text-based and visible (or each because the above instance). They could be primarily based on private and non-private information (or each as, once more, the above instance).

Let’s see if we will be taught create tales utilizing information:

Use Public Data to Tell Stories

There is a ton of knowledge accessible publicly. Some instruments are free, a few of them are paid, however there’s a range. Let’s have a look at the three essential instruments:


Google supplies an enormous quantity of knowledge you need to use to re-package into lovely tales. Here are a number of concepts for you to get began:

  • Here are a number of nice concepts on utilizing Google Trends for writers: Some very actionable ideas you possibly can implement whereas studying.
  • Here’s one other instance of utilizing Google Trends to inform a narrative of a model throughout international lockdowns.
  • Here’s my very own information on utilizing Google’s Autocomplete as the info supply.

There are a number of platforms that use Google to gather much more information. SE Ranking provides a sophisticated key phrase suggestion software that studies on rating fluctuations, site visitors prices and associated traits. It is a good supply of knowledge (albeit not free).

SE Ranking suggestion tool

Zoho Surveys

While the above instruments are free, Zoho provides a paid software permitting anybody to gather information by surveying individuals.

Zoho Market Research Surveys provides a number of focusing on choices permitting you to gather responses primarily based on an business, age, gender, location and extra. 1000 responses price about $2000.

Zoho Market Research Surveys target audience

It isn’t low-cost, so that you want to have a transparent thought of the form of a narrative you might be shaping right here earlier than investing. There are many extra market analysis instruments you need to use to create tales that suit your area of interest and product.

GOV Resources

Government supplies an abundance of freely accessible information for you to repackage into convincing tales. You can discover plenty of that information utilizing Google and website:GOV filter to pressure Google to solely search official authorities sources:

Google GOV filter

You may filter outcomes by publication date to see newer information:

gov filter publication dates

Wikipedia is one other nice supply of each information and inspiration. So I’d extremely advocate monitoring a very powerful Wikipedia pages in your class. Visualping may also help you do this simply, so that you by no means miss the newest updates or information added to anyWikipedia web page (or pages).

Visualping wiki

Use Your Customers’ Data to Tell Stories

This is the info you personal (supplied your prospects have granted you their permission to use that information). It contains:

This type of information could make good social proof, particularly case research illustrating your prospects’ success tales together with your merchandise.

Nextiva is a good instance of selling its contact middle options by utilizing its prospects’ tales.

Nextiva customer stories

Apart from publicly accessible social proof, personal data-driven tales make good materials for gross sales supplies that your workforce can make the most of to shut gross sales. Visual case research make nice Tumblr content material, Instagram posts and even Pinterest boards.


In brief, data-driven storytelling is greater than utilizing information to create good visuals. It is about making information clarify actual life.

Data could make any story extra convincing and shareable, in the event you use it effectively. The tales are there not to beautify your information, however to make it extra relatable and simpler to perceive. It could take numerous time brainstorming and researching earlier than you provide you with the best information and the best story (in addition to the best package deal). Good luck!


Related Articles


Please enter your comment!
Please enter your name here