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Saturday, January 28, 2023

Using Contact Data to Increase Sales in the Metro Kelowna Market


This article describes the use of knowledge to prospect for potential shoppers utilizing Statistics Canada and data from an organization listing referred to as “Data Axle” for the Metro Kelowna space, which incorporates Kelowna, West Kelowna, Peachland, and Lake Country. The identical kind of knowledge might be discovered for the Metro Vancouver and Metro Victoria areas on our web site.

At Small Business BC, we’re a non-profit company that helps entrepreneurs begin and develop their enterprise. Part of that assist contains offering prospects for business-to-business (B2B) gross sales. A prospect listing can be utilized by entrepreneurs as a lead era device to determine potential new prospects. These lists can present particulars on firm employees of a possible shopper, the variety of staff, the traces of their enterprise, the variety of years the firm has been listed in the database, and their web site, far more than a easy Google search. Accounting, legislation companies, bookkeeping, advertising and marketing, expertise firms, and consultants of all kinds can profit from utilizing these lists as a result of they don’t seem to be restricted by their specialty. Every enterprise wants accounting, authorized, and bookkeeping. service. A restricted pattern beneath offers a few of the varieties of data on environmental consulting firms.

Once entrepreneurs uncover this useful resource, the first step is to filter out which enterprise to concentrate on. There are a whole bunch of enterprise sorts to select from. Which ones ought to you choose? The greatest place to begin is with enterprise teams which might be rising. This is the place Statistics Canada may also help us concentrate on these teams via a dataset referred to as the “Business Register” that tracks companies over time by the variety of staff they’ve, their kind of enterprise, and the place their companies are positioned. In this text we’ll have a look at the high 10 progress companies in the Greater Kelowna space. If you need additional data on the full listing of enterprise teams which might be rising or shrinking, or you desire to to analyze different components of BC, contact me at [email protected] This listing will maximize your outcomes for the time spent looking for new prospects.

The time durations that you simply select to decide the progress can also be essential, particularly relating to the affect of Covid. The Business Register publishes knowledge two occasions every year, as soon as in December and as soon as in June. The technique that I’ll use for this text shall be to use knowledge from December 2019, the final revealed date pre-Covid, and June 2022, the newest knowledge obtainable as of the publication of this text. It is acknowledged that if a enterprise is seasonal, there shall be an affect on the populations of companies. A tourism enterprise could also be energetic in June, however shut down for the winter. A memento retailer on the high of a ski mountain could also be open in December, however closed in the summertime. For these that aren’t seasonal, pc programs design, fuel stations, baby day care, this timeframe is appropriate.

With this in thoughts, let’s take a look at the high companies that grew in quantity from the pre-pandemic December 2019 to close to the finish of the finish of the pandemic in June 2022.

For Metro Kelowna, the desk beneath offers the progress in the variety of companies which have staff at their location. The second largest progress for this era got here from constructing tools contractors with a rise of 36 companies. Below are the varieties of companies in the constructing tools contractor trade group:

  • Electrical contractors and different wiring set up contractors
  • Plumbing, heating and air-conditioning contractors
  • Other constructing tools contractors

The subsequent step in pursuing prospects is to get hold of a listing of firms that declare themselves as constructing tools contractors in Metro Kelowna. We flip to a enterprise listing database referred to as “Data Axle” that collects knowledge on companies that voluntarily present data on their firm. Unfortunately, not all companies will volunteer their data so there are various companies that aren’t in this database. With this in thoughts, there are 195 Greater Kelowna companies in this trade group listed in this database with a restricted pattern of this search beneath. These lists embody data on the variety of staff, years in the database, telephone quantity, web site, estimated gross sales, and different traces of enterprise. The knowledge can then be sorted by these completely different fields. There is a price for these lists. This listing of 195 constructing tools contractor companies would price $50, bought via Small Business BC.

The subsequent step in pursuing prospects is to Google the firm and the individual listed in the listing to get as a lot data as potential and in addition set a Google Alert on the firm and individual to collect data over time to put together for a “chilly contact”, telephone numbers are additionally included in this file.

These steps will assist you to improve returns in your time invested by focusing on these firms which might be in a rising trade group when looking for potential shoppers. If you might have questions on this technique or would love this sort of data on different areas of BC, contact me at [email protected] or name me at 604 775 5699.



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