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Saturday, January 28, 2023

How Data Can Help Increase Sales in the Metro Victoria Market


This article describes the use of information to prospect for potential shoppers utilizing Statistics Canada knowledge and knowledge from an organization listing known as “Data Axle” for the Metro Victoria space (Capital Regional District). The similar kind of data may be discovered for Metro Vancouver, and Metro Kelowna (Central Okanagan Regional District) on our web site.

Small Business BC is a non-profit company that helps entrepreneurs begin and develop their enterprise. Part of that assist consists of offering prospects for business-to-business (B2B) gross sales. A prospect checklist can be utilized by entrepreneurs as a lead technology software to establish potential new prospects. These lists present particulars on firm employees of a possible shopper, the variety of staff, the traces of their enterprise, the quantity years the firm has been listed the database, and their web site, far more than a easy Google search.

Accounting, regulation companies, bookkeeping, advertising, know-how corporations, and consultants of every kind can profit from utilizing these lists as a result of they aren’t restricted by their specialty. Every enterprise wants accounting, authorized, and bookkeeping. service. A restricted pattern under gives a few of the varieties of info on environmental consulting.

Once entrepreneurs uncover this useful resource, the first step is to filter for the companies to give attention to. There are a whole lot of enterprise sorts to decide on. Which ones ought to you choose? The finest place to start out is with enterprise teams which are rising. This is the place Statistics Canada may also help us give attention to these teams by way of a dataset known as the “Business Register” that tracks over time companies by the variety of staff they’ve, their kind of enterprise, and the place their companies are positioned.

In this text we’ll take a look at the prime 10 progress companies in the Metro Victoria space. If you need additional info on the checklist of enterprise teams rising or shrinking, otherwise you wish to analyze different elements of BC, contact me at [email protected] This checklist will maximize your outcomes for the time spent trying to find new prospects.

The time intervals that you simply select to find out the progress can be essential, particularly concerning the influence of Covid. The Business Register publishes knowledge two occasions annually, as soon as in December and as soon as in June. The technique that I’ll use for this text will likely be to make use of knowledge from December 2019, the final printed date pre-Covid, and June 2022, the newest knowledge accessible as of the publication of this text. It is acknowledged that if a enterprise is seasonal, there will likely be an influence on the populations of companies. A tourism enterprise could also be lively in June, however shut down for the winter. A memento retailer on the prime of a ski mountain could also be open in December, however closed in the summertime. For these that aren’t seasonal, pc techniques design, gasoline stations, little one day care, this time-frame is suitable.

With this in thoughts, let’s take a look at the prime companies that grew in quantity from the pre-pandemic December 2019 to close the finish of the finish of the pandemic in June 2022.

For Metro Victoria, the chart under gives the progress in the variety of companies which have staff at their location. The largest progress for this era got here from the little one day care providers trade group with a rise of 49 companies. Below are the varieties of enterprise in the “day care providers” trade group:

  • little one day-care providers
  • head begin centres (besides formal education)
  • nursery or playschool
  • pre-kindergarten or pre-school (besides when a part of elementary faculty system)

The subsequent step in pursuing prospects is to acquire an inventory of corporations in the “little one day care serves” trade group in Metro Victoria. We flip to a enterprise listing database known as “Data Axle” that collects knowledge on companies that voluntarily present info on their firm. Unfortunately, not all companies will volunteer their info so there are a lot of companies that aren’t in this database.

With this in thoughts, there are 121 Metro Victoria companies in this trade group listed in this database with a restricted pattern of this search under. These lists embrace info on the variety of staff, years in the database, telephone quantity, web site, estimated gross sales, and different traces of enterprise. The knowledge can then be sorted by these completely different fields. There is a charge for these lists. This checklist of 121 little one day-care service companies would value $50, bought by way of Small Business BC.

The subsequent step in pursuing prospects is to Google the firm and the individual listed in the listing to get as a lot info as potential and likewise set a Google Alert on the firm and individual to collect info over time to arrange for a “chilly contact”, telephone numbers are additionally included in this file.

Here to Help

These steps will assist you to enhance returns in your time invested by focusing on these corporations which are in a rising trade group when trying to find potential shoppers. If you may have questions on this technique or would love this sort of info on different areas of BC, contact me at [email protected] or name me at 604 775 5699.



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