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Saturday, December 3, 2022

How RCS Messaging Can Boost Real Estate Marketing


Real property is all about getting observed. It’s all about constructing relationships. It’s all about advertising. Okay, take your decide—all of them apply!

Agents and brokers spend huge quantities of time speaking to potential shoppers, sharing listings, answering questions, and usually simply speaking with as many consumers as potential. Text messaging has turn out to be a number one tactic for one-to-one and one-to-many actual property communications.

Now it’s time to take the subsequent step: RCS Business Messaging.

Rich communication companies (RCS) is the subsequent degree of SMS. Similar to iMessage for iPhone, Google’s RCS Business Messaging gives a greater visible expertise for customers. And it may well take your actual property enterprise from one of many boring many to one of many stand-out few.

Real fast for these of you who’ve heard of Google Business Messages however not RCS, or simply want a refresher on the distinction between the 2, take a look at our video on the subject:

OK, nice! Now let’s check out what wealthy messaging can do and the way you need to use it to spice up your actual property enterprise.

Why actual property textual content messaging isn’t sufficient.

Have you been residing on the earth of textual content messaging? Text messaging far outperforms e mail, which many actual property brokers nonetheless depend on to speak with shoppers. But textual content messages have a virtually 100% open price, whereas the e-mail open price for the actual property trade is nineteen.17%, based on Mailchimp.

Text messaging has made it simpler for actual property brokers to attach one on one with shoppers whereas additionally sending out mass messages like listings, showings, and extra.

Yet, actual property is a aggressive trade. Agents want to leap on any probability to face out, and RCS Business Messages helps them do exactly that. Here are among the technical the explanation why RCS beats a easy textual content message:

  • RCS will be despatched over Wi-Fi or a mobile community.
  • SMS textual content messages can solely use a mobile community, so when there’s no service, shoppers gained’t obtain your message.
  • SMS textual content messages are restricted to 160 characters, whereas RCS has no restrict.
  • RCS lets both celebration see when the opposite is typing.

And the stats for RCS are even higher. According to Google, shoppers are 74% extra prone to interact with a model via RCS and are 35x extra prone to learn RCS messages than emails.

Keep studying to see how you need to use RCS Business Messaging to get observed in actual property.

Stand out with a branded expertise.

The finest approach to stand out in any trade—however particularly in actual property—is with constant branding. RCS Business Messaging permits you to model your message along with your identify, model colours, and brand or icon. Plus, you may get a blue verified checkmark (that you just don’t need to pay for, ahem), and shoppers get easy accessibility to your web site, e mail, and telephone quantity.

Text messaging often doesn’t show a reputation except the consumer has added it to their contacts. But RCS robotically gives that info proper from the primary message. This helps you reinforce your model with each dialog you’ve.

Send shoppers visually-rich listings.

One of the perfect methods to make use of wealthy messaging for actual property is to ship listings to your shoppers. How do you ship listings now? Email is common for mass listings, however we’ve already established that few individuals view their emails.

What about texting? That’s turn out to be extra common over the previous few years, and plenty of actual property shoppers would like textual content messaging over telephone communications. Yet sending an inventory over textual content message is often fairly boring. There’s sometimes a hyperlink, perhaps a worth and an tackle, and sometimes a small thumbnail.

Using RCS Business Messaging, you may create a wholly visible expertise to your shoppers with out ever making them depart their messaging app. There’s no have to ship shoppers to third-party apps or web sites to view the listings. They can get all the data they want proper from their messages. Send message playing cards with all the perfect info, together with the value, sq. footage, tackle, and every other pertinent info.

You also can ship high-resolution pictures, together with carousels and movies of the property. Customers will really feel like they’re getting a private tour all from inside their messaging app.

Make scheduling a exhibiting foolproof.

Take away the friction of scheduling a exhibiting. When shoppers discover a itemizing they like, they will schedule a tour proper inside their messaging app on the faucet of a button. There’s no back-and-forth with the agent and no exterior scheduling apps.

At the identical time, you may present the situation’s tackle, and shoppers can faucet to get prompt instructions. Plus, shoppers can add the dates to their calendars, so there aren’t any mixups or missed appointments.

Send reminders.

Real property is all about velocity. Getting your shoppers to the suitable itemizing as rapidly as potential is paramount to their (and your) success. That’s why assembly deadlines and retaining appointments are so very important.

With RCS Business Messaging, you may ship reminders for open homes, personal showings, signing deadlines, and extra. Clients will respect the private service, and also you’ll guarantee the whole property-buying course of goes easily.

Add CTAs to your messages.

Make each message extra beneficial by including simple call-to-action buttons. Customers gained’t need to second-guess the subsequent step (do they ship you a message? Call? Email?). Instead, they’ll have a transparent plan of action that can transfer them alongside within the property-buying course of.

Your choices are countless:

  • Use a “More information” button to ship a reply that robotically triggers one other informational textual content message.
  • Provide an exterior hyperlink to the itemizing.
  • Encourage fast motion with a “Schedule a tour” button.
  • Use a “Click to name” button for fast entry to an agent.
  • Offer an “Add to calendar” button for open homes.

Send safe types.

There’s little doubt that actual property has numerous paperwork. While there are a lot of laws and insurance policies round actual property types, you may lower down on among the extra commonplace types by sending them via RCS messaging.

Share types like company disclosures, itemizing agreements, and different contracts by way of wealthy messaging to make sure safety and ensure that your shoppers obtain them with learn receipts.

Don’t simply compete—win the actual property market.

When what you are promoting is about constructing relationships, it’s a must to be sure that you stand out at each touchpoint. For brokers who embrace RCS messaging, actual property alternatives will flourish.

Give shoppers a visible messaging expertise—and enhance your actual property enterprise with Google RCS Business Messages.



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