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Wednesday, December 7, 2022

10 Actionable Social Video Stats to Level Up Your Social Media Strategy


In the fashionable digital world, social media is the place your prospects spend most of their free time. Cutting by the litter  and holding their consideration lengthy sufficient to get your message throughout presents large challenges you want to overcome. 

Luckily, video content material could be the instrument that helps you achieve this… for those who develop a technique that is smart by backing up your decision-making with correct information.

To assist you to just do that, I’ve compiled a listing of arduous, actionable stats from a number of the finest video advertising businesses that present you simply how efficient social video could be. 

So let’s take a more in-depth take a look at video content material’s efficiency and the way you need to use it to degree up your social media technique going ahead.

yum yum video analytics graphic

1. Watching Video Is One of the Main Social Media Activities

While the unique goal of social media was to assist folks join with others, these days, customers log in for all kinds of causes, one in all which is to watch movies! 

Believe it or not, it’s been discovered that 59% of social media customers spend 1 / 4 or extra of their time-consuming video content material.

But what does this imply in your social media advertising technique? Well, for starters, it means that you’ve an enormous window of alternative to attain your audience for those who use the appropriate sort of content material. 

It’s not rocket science. If they’re utilizing a social media app, likelihood is folks aren’t in the appropriate mindset to learn a weblog publish or web page by an in-depth whitepaper. So, it’s going to be 100 occasions simpler to join with them through content material they’re already in search of.

59% of social media customers spend 1 / 4 or extra of their time-consuming video content material. Click To Tweet

2. Viewers Want to Be Entertained…

Now that you recognize why it is best to contemplate devoting not less than your advertising efforts to social media movies, you would possibly marvel precisely what sort of content material it is best to produce. 

Well, social video stats present that 73% of individuals need to see “entertaining movies” on their most well-liked platforms.

Leveraging video merely for services or products promotion received’t work in immediately’s social media panorama. While you possibly can actually nonetheless share that type of content material and get good traction, you could have to be good about it and sprinkle it in between items that your viewers will discover attention-grabbing and entertaining.

Bear in thoughts, although, that “leisure” isn’t solely restricted to the most recent gossip or humorous skit. You may additionally make throwback and unboxing movies, run contests and giveaways, and even share your experience with a tutorial or how-to video.

73% of individuals need to see “entertaining movies” on their most well-liked platforms. Click To Tweet

3. …and They Love Storytelling!

If you’re unsure how to go about creating entertaining content material, utilizing the storytelling technique is an effective place to begin as a result of over 80% of shoppers need manufacturers they observe to inform tales. So, as a substitute of going over your product’s superior options and advantages in a boring and monotonous record, pack the knowledge in a relatable and fascinating narrative!

The goal of storytelling is to evoke an emotional response to help and reinforce your key message.

Through this technique, you’ll keep away from coming throughout as “salesy,” serving to you identify an genuine and significant connection together with your followers and nonetheless getting all of the related info throughout in a package deal your viewers will admire. Something I can attest to myself, as I like basing our movies round telling cool tales!

 

 

Over 80% of shoppers need manufacturers they observe to inform tales. (*10*)Click To Tweet

4. Video Length Matters — A Lot!

The newest social video stats have one thing essential to say about video size as properly. While it may be tempting to go on and on about your model and your merchandise, the reality is that solely 52% of viewers watch a video all through, and solely 25% keep for movies longer than 20 minutes.

With this in thoughts, it’s essential to select one single subject or side to concentrate on and construct your video’s script round it. 

If you continue to really feel there’s extra you possibly can say about it, you possibly can at all times work on a video collection and commit one piece to a special angle of the identical subject, as such a content material additionally tends to do properly on most social media platforms.

5. You Have a Few Seconds to Impress Your Audience

Closely tied to the earlier level is that this video advertising statistic that claims you solely have 2.7 seconds to make an impression and seize your follower’s consideration

I do know it sounds loopy, however consideration spans are getting shorter than ever, and that’s significantly true for social media channels, the place customers are continually bombarded with all types of content material in fast succession.

For this motive, I at all times recommend placing loads of consideration on hooking your viewers with both emotional, thrilling, or visually-captivating beginnings that maintain them from clicking away earlier than you possibly can really ship your message.

6. That’s Why Shorter Videos Are More Effective

If you’re battling getting social media algorithms to present your content material to a much bigger viewers, then I’ve the answer for you. Yes, you guessed it — video content material —however not simply any video; quick ones. Those which are only a bit longer than a minute at finest.

It’s no secret by now thatsocial media platforms have a tendency to favor video content material over others. But have you learnt why? Because video retains customers on the platform for longer classes. 

As a matter of reality, movies which are 90 seconds or much less boast a 50% retention fee

The math is straightforward: for those who publish movies, the period of time that individuals spend on the platform will improve, and, in flip, the algorithm will reward you by getting your content material in entrance of extra folks. Win-win.

social media videos


Videos which are 90 seconds or much less boast a 50% retention fee. Click To Tweet

7. Not Just Any Kind of Video Will Do, Though

There are many, many several types of movies on the market. However, not all of them will carry out properly on social media. 

A survey revealed that 72% of entrepreneurs leverage explainer movies, with 49% favoring presentation movies and 48% choosing testimonials. Sales movies and video adverts are nonetheless in style, with 42% of entrepreneurs selecting them.

With this information in thoughts, you can begin serious about the type of items it is best to commit your assets to, relying on the advertising targets you need to obtain together with your social media technique. 

For instance, you possibly can go for explainers for those who need to generate leads or select testimonials if you would like to convert these leads into prospects.

8. Focus On a Few Platforms at a Time

Considering the variety of social platforms on the market, every with its personal distinctive necessities and unstated “guidelines” for content material sharing, understanding precisely which one(s) to focus your efforts on will prevent loads of time (and cash!). 

Social media video stats recommend that 88% of entrepreneurs share movies on YouTube, adopted by 76% on Facebook, 66% on LinkedIn, and 65% on Instagram. 

If the specialists favor these platforms, it wouldn’t be a nasty thought to observe of their footsteps. Once you recognize for certain the place your viewers is, you possibly can simply consider these channels as a precedence.

9. Mobile Video Is Highly Shareable

If your goal is to improve your attain on social media, then I’ve good news for you! It’s been discovered that an astounding 92% of customers who watch movies on their cell units will share that content material with others.

This conduct sample would possibly come as no shock because it appears we’re at all times on our telephones and are inclined to share content material we like. In reality, you is perhaps studying this publish from your personal telephone or pill proper now. Maybe somebody even despatched you the hyperlink!

Even if this info is nothing new, it serves to reinforce the significance of optimizing your video content material for cell viewing. So, consider your video’s measurement, decision, orientation, and some other parts that may enhance the viewing expertise, comparable to activating mute play, together with captions, and disabling autoplay.

yum yum video dashboard


92% of customers who watch movies on their cell units will share that content material with others. Click To Tweet

10. Quality Over Quantity — Always

Once you uncover how efficient social video could be, it is perhaps tempting to begin posting movies on a regular basis. 

But, in the long term, it doesn’t matter what number of movies you publish in the event that they’re not adequate to catch your viewers’s eye. 

As with many different facets of life, high quality content material guidelines over amount. To provide you with an thought, companies publish, on common, 18 movies monthly, which quantities to about 4.5 movies weekly.

A good suggestion to maintain organized and constant together with your posting is to use a content material calendar. With that, you possibly can simply begin planning when and the way typically to share your movies.

Wrapping Up 

If you got here right here in search of new methods to enhance your social media technique, I hope you’ve paid shut consideration to the social video traits which are making an enormous splash within the advertising world. The numbers don’t lie, they usually inform us that video advertising is value it.

The social video stats I’ve shared with you immediately ought to’ve helped shed some mild on how video content material can increase your social media technique. Hopefully, now you can leverage video with confidence and begin reaping the rewards quickly!



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