Learn How Futurpreneur Helped Sue-Rose Read Start Her Own Business


“For me, Futurpreneur was the useful resource that acquired the enterprise off the bottom. It was the simplest useful resource for a startup and it acquired me to the subsequent level to maneuver ahead. As I’ve continued to develop, I acquired entry to their Growth Accelerator that supplied me with recommendation and new experience that I’d by no means have identified I wanted. The level is, they assist entrepreneurs flip their dream into actuality.”

While at house on maternity go away from her job as an engineer within the oil and fuel trade in 2013, Sue-Rose Read was dissatisfied with the choices round tub time for her first youngster, a four-month-old daughter.

Looking for a extra environment friendly, secure, and nurturing technique of transferring her new child from the tub to a heat and comfy embrace, she knew that a greater designed towel that functioned in response to each child’s and mother’s wants can be a boon to younger mother and father. After conducting on-line analysis into accessible merchandise, nothing match her wants.

As she factors out, “Most towels had been sq. when they need to be rectangular; some had been modelled as apron kinds and never environment friendly; many had all this further fluff which didn’t work for me.” As an engineer, Sue-Rose knew the significance of design and “the necessity to take a look at and re-test, then revise and revise once more till you remedy an issue.” Armed along with her mother-in-law’s stitching machine, Sue-Rose developed her first prototype for a towel that hooked up to the guardian utilizing a loop-and-button innovation that was aware of each mom and child.

While the towel would evolve by way of many design iterations and cloth optimizations – a very powerful coming after the beginning of her second youngster, a son – the straightforward concept to create a purposeful and comfy product was the beginning of a brand new enterprise enterprise that may grow to be Oneberrie Innovations Corp. specializing in tub luxuries for infants. With the patented hands-free towel serving because the centrepiece of her enterprise, Sue-Rose’s product line now extends to swaddles, washcloths, kids’s bathrobes, and a lotion, in addition to new women’ tub necessities.

Taking the Lead into Entrepreneurship

As an engineer by coaching, Sue-Rose was used to discovering options to issues and is a perpetual font of recent concepts to enhance merchandise or develop new ones. She wryly, however tellingly, factors out, “If you ask my husband, he’ll inform you that if he had a guide for all of the concepts I’ve had since we began relationship, he would have a number of volumes by now.” But, as she recollects, “I may use my coaching as an engineer. Instead of promoting oil and fuel companies as I had, I now promote child merchandise. The logic is similar.” With this realization, Sue-Rose took the leap into entrepreneurship and has by no means seemed again. Five years after incorporating Oneberrie in 2016, she says, “I don’t assume I may ever go to work for any person else once more. I couldn’t surrender the flexibleness.”

That’s to not say that the duty of making her personal enterprise was at all times straightforward. Sue-Rose is the primary to acknowledge that beginning a brand new enterprise is daunting and requires onerous work. But she had adopted a younger entrepreneur whose merchandise she preferred on Instagram and who had shared details about constructing her enterprise with the help of Futurpreneur. As Sue-Rose recollects, “I believed, I would like to search out out what this Futurpreneur program is.” Almost instantly, she discovered the group on-line. “There was tons of data on the precise web site. It referenced companies and entry to a mentor. It was an enormous useful resource.” Within two months, Sue-Rose, armed with a refined marketing strategy and interacting totally on-line from her house in Invermere on the Lake, B.C., was accredited by Futurpreneur for an preliminary mortgage and mentorship.

Mentorship is Key

In retrospect, she says, “The greatest piece of it was the mentorship. I felt like I wanted the mentorship piece to get impressed, educated, and challenged by any person who has gone by way of that.” Matched with a mentor within the development enterprise, Sue-Rose’s preliminary response was, “This is loopy. I had this preconceived notion that I’d get a feminine who was in merchandise and we might be the identical particular person.” In their preliminary Skype assembly, nevertheless, her proposed mentor challenged her with an train that required her to consider all points of her life, not simply the growing enterprise. She recounts, “It was so emotional. He made me take into consideration so many issues. It was what I wanted. It made me take into consideration getting previous the life and enterprise stressors. I’ve been working with him ever since.” Looking again at her early days, Sue-Rose now says, “Without a mentor, I don’t assume I’d have been capable of take that development step.”

After her launch, Sue-Rose – being the final word concepts particular person – knew she needed to increase the enterprise by problem-solving with different improvements in child and youngster merchandise. Having been in a retail and manufacturing enterprise for greater than two years with a profitable observe report, she was chosen to take part in Futurpreneur’s Growth Accelerator initiative, undertaken along side Spin Master Inc. and Vancity Community Investment Bank. The Growth Accelerator supplied her with a raft of further sources, together with workshops, individualized consulting, peerto- peer help, and new networking alternatives. Using most of the sources accessible with the Growth Accelerator, she has continued to increase, innovate, and develop her enterprise.

Growing Strong

Today, Sue-Rose has created a multi-product enterprise that continues to flourish. Having established retail relationships all through Canada, together with a cope with 40 Indigo shops, and constructing her on-line retailing capability, she is prepared for the subsequent step. This yr she is going to embark on a technique to develop her enterprise within the United States, and, as she says, “in the end working in direction of each child having a Oneberrie tub.”

When probed on what she is proudest of in making a profitable enterprise, she identifies two notable achievements: first, displaying her youngsters that dreaming massive is vital and comes with onerous work; and second, “constructing our personal manufacturing by using mothers who can’t work full time in order that they’ve the chance for monetary freedom and suppleness.” For Sue-Rose, Futurpreneur supplied the sources and backing that helped her attain these achievements. As she recollects, “In a world of ‘nos,’ they had been one of many few ‘yeses’ early on.”

Learn How Futurpreneur Can Help

If you’re excited by beginning your individual enterprise, learn the way Futurpreneur will help with their big selection of mentorship, recommendation and helps designed that can assist you succeed.


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