As we enter 2021, it’s doubtless that companies are viewing their advertising plan for the brand new yr by means of a distinct lens than in years previous. 2020 has undoubtedly modified all of us indirectly, form or kind, and we’re seeing the results of that as we discuss with our shoppers, colleagues, and neighborhood members about their challenges and alternatives for the brand new yr. As we head into the unknown of 2021, it might be troublesome to benchmark your successes alongside conventional objectives. However, we’ve put collectively a brief record of attainable objectives to try for within the months to return.
Keep a constant, up to date on-line presence
Last yr, many companies realized the necessity to maintain their on-line presence in tip-top form as they had been pressured to pause or drastically restrict their in-store visitors. Those who couldn’t sustain, or didn’t have an internet presence to start with, doubtless struggled greater than others. This development will doubtless proceed properly into 2021, so we urge companies to goal to maintain their web site, ecommerce, social media, on-line listings, and digital promoting as updated as attainable. Don’t let your retailer hours or processes change with out giving discover to prospects! Stay engaged together with your viewers with stay movies, webinars, Facebook teams, and electronic mail campaigns. As you retain your on-line presence constant, and embody your followers in your updates, shoppers will really feel extra assured doing enterprise with you.
Be an actual, customer-centric model
As we’ve shifted to on-line and extra distanced in-person interactions, the necessity to humanize your model is heightened in 2021. Emphasize prospects, staff, and neighborhood in your advertising. Be obtainable to reply questions and tackle issues, reply to buyer critiques (good and unhealthy), and at all times be looking out for methods to boost your buyer expertise. Build a private connection together with your viewers by being actual, and don’t underestimate the ability of delighted prospects. Turn them into model ambassadors by means of personalization, glorious customer support, and trustworthy communications — and don’t overlook to thank them usually!
Remain versatile in all issues
Any advertising plan must be adaptable as our inside and exterior environments change. Pandemic or no pandemic, many components can have an effect on our technique and it’s vital to maintain an open thoughts and be versatile. We noticed the results of this final yr as promoting budgets decreased, a lot of the workforce moved to working from house, and ecommerce turned the norm, as brick and mortar retailer visitors declined. As issues change, so can your advertising ways — and that’s okay. What’s vital is to arrange methods to trace what’s working and what isn’t, whether or not that’s by means of gross sales objectives, buyer suggestions surveys, or different key efficiency indicators. Armed with this data, you’ll be higher outfitted to regulate your technique and take advantage of your state of affairs.
These three overarching advertising objectives are one thing to bear in mind as you construct your advertising plan and got down to make 2021 a profitable yr for your corporation. If you need assistance making a plan to attain these objectives, or aren’t positive the place to begin, we’d be joyful to fulfill with you. Contact Pulse at present for a free session.