How to Increase Brand Awareness and Recognition through Social Media

Happy Social Media Day! Social media has taken over the digital world for the previous decade, offering companies with the chance to put their message in entrance of the world. Social media is rapidly changing into some of the highly effective promoting instruments within the digital panorama, and the excellent news is that you may attain audiences with content material in a approach not attainable on different platforms through no or low value choices.

1. Boost Posts

For even a small advert finances, boosting natural posts on Facebook permits you to get your message in entrance of potential new clients. With only a $1 a day minimal advert spend, you’ll be able to select a advertising purpose, akin to growing web page likes or driving site visitors to your web site, choose the demographics, location, and pursuits to construct your audience, and view efficiency metrics. We often suggest a finances of about $20 per week to begin, however your finances can fluctuate enormously relying in your viewers, product, present attain, and advertising targets. 

2. Increase Engagement through Unique Posts

Involve your present viewers in your posts! Think of distinctive posting concepts that not solely promote your services or products, but additionally encourage engagement through likes, feedback, and shares. Great examples of this embody polls or questions, giveaways, contests, trivia, or in any other case encouraging your present following to develop into “model advocates” by sharing your posts with their present community.

3. Post Behind the Scenes Content

In immediately’s social media world, customers love to have interaction with manufacturers and be taught extra concerning the folks behind the model. They need to know who they’re shopping for services or products from. Can they relate to you? Do they help your mission? Communicate who you might be through “behind the scenes” posts, whether or not meaning movies of what a typical day in your store appears to be like like, what your processes are, what merchandise you utilize to create your merchandise — something that provides an inside look into what you are promoting operations! Not solely can this enhance engagement and curiosity in your merchandise, however it might probably additionally construct belief in your model and the folks behind it.

4. Partner with Other Local Brands

Team up with different native companies in your space to provide particular promotions to social media clients! For instance, a golf course may provide a ten% off particular promotion to clients of the native sport gear store. This collaboration reveals that you just love to work with different companies in your neighborhood, and that you really want to provide nice offers to your clients. Additionally, teaming up with complementary companies in your space can enhance your model consciousness through phrase of mouth and present that your services or products come beneficial by others within the space. 

5. Offer Social Media-Only Deals to Your Followers

Everybody loves a terrific deal! Offering social media-only promotions to your followers has the potential to enhance your social media following and encourage customers to examine your posts persistently. How you handle these promotions is totally up to what you are promoting, however some concepts embody offering a screenshot of the submit or having to just like the Facebook web page earlier than a buyer can obtain the deal. Social media-only promotions encourage clients to share your posts with their community to unfold the phrase about your offers and promotions. Similar to reductions to your social media clients, providing social media-only “secret menu” gadgets, like specialised espresso drinks for those who’re a espresso store, or off the menu restaurant dishes, encourages your clients to observe and share your social media posts so as to obtain the “inside scoop” and specials that might not be widespread information. This additionally reveals that you just respect your social media followers and need to reward them!

Leveraging your social media following is an effective way to construct model consciousness and create model advocates at low or no value. If what you are promoting is fighting social media concepts, attain out to Pulse Marketing Agency immediately to be taught extra about our social media providers!