3 Ways to Boost Your Social Media Marketing Strategy with TikTok
Take a better look into TikTok, the platform that’s grown to turn into one of many largest apps on the planet, and learn the way to promote your self and your small business on this platform. We’ve put collectively the newest TikTok ideas to assist your small business succeed. You might imagine that advertising and marketing corporations say this lots; however it’s by no means been extra necessary to have an lively and interesting social media presence for your small business. As TikTok, the most recent social media platform taking the world by storm, has solely continued to rise in recognition over the previous 12 months, you may be questioning: ought to my enterprise be on TikTok?
What is TikTok?
If you don’t have already got a TikTok account, you might need heard that it’s “solely an app for younger individuals” or that you simply’re “too previous” for TikTok. You would possibly simply assume that it’s a bunch of pre-choreographed dances or humorous cat movies. This couldn’t be farther from the reality! Many companies don’t perceive TikTok’s full potential and attainable advertising and marketing advantages, that are solely rising because the app’s consumer base grows.
If you haven’t heard of TikTok, right here’s a fast rundown: TikTok is a cell video-sharing app, related to YouTube or Instagram, the place creators can produce quick movies and publish them to their followers or publicly. Within the app, the consumer interface consists of two sections – “Following” and “For You”. Following reveals movies into your feed from accounts you already comply with, and For You makes use of an algorithm primarily based on what’s trending, your earlier likes, related movies and matters you’ve engaged with, and fashionable hashtags to generate an endlessly-scrolling feed of movies the app thinks you’ll get pleasure from, alongside with occasional livestream movies.
What Advantages Does TikTok Have for Businesses?
TikTok isn’t only for scrolling by way of movies which will curiosity you – companies have the chance to add both natural (unpaid) or paid promoting movies to the platform to showcase their enterprise and unfold their message. On June 25, 2020, TikTok formally introduced TikTok For Business, which allowed manufacturers to promote seamlessly inside the app.
Within TikTok, there are a number of choices for advertisements, together with Top View (considered as quickly as you open the app), in-feed movies (seen when looking by way of the app’s feeds), and hashtag challenges. However, you’ll be able to nonetheless discover success on TikTok with out spending your complete advertising and marketing funds on promoting. By merely creating an account and posting frequent natural movies, your small business can supply customers a extra customized, behind-the-scenes look into your small business.
Many customers want advertisements that don’t make them really feel like they’re being marketed to or immediately instructed to purchase one thing. This creates an amazing alternative for your small business to showcase how your services or products resolve your potential clients’ challenges by way of informative and interesting video content material. Here are some ideas we’ve put collectively for creating and sustaining your small business Tik Tok account:
- Be sincere, genuine, and personable
With the typical consumer on TikTok spending (*3*)almost an hour a day on the app, you’re nearly assured to have an lively and engaged viewers. It’s necessary to give you the chance to stand out from the competitors by being genuine and welcoming. Consumers can typically inform when corporations or manufacturers make TikTok content material solely for the aim of driving gross sales, which frequently drives away potential clients.
An effective way to accomplish an genuine model with TikTok is to create movies (*3*)highlighting staff or others inside your small business. For instance, when you personal a restaurant, this might imply having a chef give perception into a well-liked dish, share little recognized ideas that resolve frequent cooking issues, or describe the inspiration or components behind the menu merchandise. For monetary or authorized industries, the place busy days are the norm, a “day within the life” video might be profitable by offering an inside look into your trade (simply make certain to use the favored #dayinthelife hashtag!). The first purpose for companies on TikTok ought to be to introduce the viewer to the enterprise comfortably, with out dashing to promote them one thing. As these viewers turn into extra invested and begin to interact with your small business, the chance to promote will seem organically.
- Understand and relate to your viewers as a lot as attainable
One of the the explanation why TikTok has turn into so profitable so shortly is that by its nature, the platform encourages a large and numerous viewers– together with one that could be curious about your small business. When creating movies, it’s at all times so necessary to perceive your target market’s pursuits and what they discover partaking. For instance, when you had been an auto dealership, your viewers would possibly need details about the thrilling options included in new automobiles on the lot, car specs (triple row seating?! That’s a dream come true for folks!), and even members of the staff they might work together with in the event that they select to go to the dealership.
Likewise, when you personal a smaller-scale retail retailer primarily based on items and providers, clients will need to learn about gross sales/promotions you’ve got working and the brand new merchandise arriving quickly. An efficient approach to proceed to generate model consciousness and worth after a sale or go to would possibly embody interacting with clients on TikTok or providing a social-media-only promotion. It is straightforward to search if your small business has any latest mentions, and when you occur to discover somebody you acknowledge procuring at your retailer making a video about their expertise, commenting or “stitching” (primarily a video reply) their video could make them really feel much more valued.
- Use your account as an extension of your different social media accounts
Don’t overlook your different social media accounts! You’re additionally in a position to add hyperlinks to your bio in your TikTok profile, and even add buttons linking to your Instagram or YouTube accounts. Many companies use this as a possibility to cross-promote their web site and different social media pages. Once somebody has gained sufficient belief in your small business to think about shopping for merchandise or visiting your location, that is the place you’ll be able to direct them. Services like Linktree are nice methods to mix a number of hyperlinks collectively into one location. You are in a position to customise this web page to suit your model, and it’s also possible to observe analytics to see which pages individuals click on on after visiting your profile.
While TikTok is a comparatively new app, that is truly a bonus for quick-moving companies which might be in a position to bounce in and begin making content material forward of their competitors– particularly smaller companies and people who aren’t tied to a bodily storefront. For small enterprise, use of social media permits you to develop the scale of your viewers past your location and seize items of a a lot bigger market, circumventing native competitors altogether. As a advertising and marketing company, we see each new social media app as a brand new viewers to discover. While this may be intimidating, those that are in a position to bounce proper in and turn into part of the endemic panorama are positive to reap the rewards.
Have questions on making a social media technique for your small business, or searching for somebody to deal with TikTok for you? Contact Pulse Marketing Agency right now to study extra about how we are able to develop your small business’s social media technique; or proceed your studying with our different associated blogs, together with: how to improve model consciousness and recognition by way of social media and how to measure and preserve your digital marketing campaign’s efficiency.